The art of persuading your customers is what they want is called pre-selling. The subtle thought that they may lose out if they don't buy your stuff. Whatever your
stuff happens to be.
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again. - 15254
stuff happens to be.
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again. - 15254
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