When they first originated, I don't think anyone could've imagined just how lucrative and powerful social networking websites like YouTube, Facebook, Myspace, and Twitter were going to be for business growth and exposure. When I introduced social media and simple video marketing to the chiropractic profession three years ago, I was confident that these Web 2.0 platforms would change the face of marketing as we knew it. With that confidence, I still could not have predicted the explosion that has taken place globally in such a short amount time.
Discovering how to leverage social media and video marketing for my chiropractic practice was one of the best things that I could've ever done. As many are aware, this type of marketing / advertising is free so there is virtually no risk to the chiropractor. In 2005, I first began meeting and interacting with people from my local community on Myspace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. Then, I began to notice the phone calls and the new patients coming it. I have to say, I was pretty thrilled when this began to happen.
Marketing on social media can yield instant results but it's absolutely phenomenal for positioning yourself in the long-term! It's similar to planting seeds within the community and getting into every nook-and-cranny possible. If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat.
Perhaps the greatest goldmine that I discovered for chiropractic marketing and other forms of marketing is online video submission. When you make and upload online videos, it's a simple and easy thing you can do that yields huge results in your chiropractic practice and its popularity in your community. There are a couple tricks to learn though, like how to properly compress your video through Windows Movie Maker or iMovie. It's vital that you do this before trying to upload to YouTube or video sharing sites.
Videos get indexed extremely well by search engines, if you understand basic and advanced optimization strategies. I've been able to drive massive amounts of highly-targeted visitors to my website with video, which has basically made me a local celebrity. In conjunction, I've been able to bring in many new patients that have seen my direct response videos. They feel like they know me before they ever step into my office. They are able to follow me on my channels to get new health information, as I overwhelm them with consistent value and not spam-based advertisement.
There has never been a better time to begin to learn chiropractic video marketing for your practice. In fact, did you know that over 50% of all online content today is video? More and more folks turn to and search the internet every day for solutions to their aches and pains. If they begin to see you blanket the search engines, this will build social proof just by the sheer number of listings and videos that you have. You can be your own PR machine and untouchable by the competition.
Take people on a journey with you through your office and in many different locations. I always bring my video camera and tripod with me wherever I go because I never know when I'm going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I've shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.
It's important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There's no need to outsource your videos because it will cost a lot of money and it's so easy to do yourself.
Make sure you're relaxed and having a good time while making these videos. You want to present yourself as being the warm, professional, and friendly person that you are. That way, people will feel like they know you, and they'll want to stop in to your office and utilize your services.
You truly do need a good chiropractic coach that understands the current marketing climate, and how modern technology and communications function for chiropractors today. Find a coach that specializes in chiropractic marketing utilizing web 2.0 and social media sharing sites. There's no use finding someone who specializes in anything else. Once you find the right mentor, fasten your seat belt because your practice is about to explode on the internet! - 15254
Discovering how to leverage social media and video marketing for my chiropractic practice was one of the best things that I could've ever done. As many are aware, this type of marketing / advertising is free so there is virtually no risk to the chiropractor. In 2005, I first began meeting and interacting with people from my local community on Myspace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. Then, I began to notice the phone calls and the new patients coming it. I have to say, I was pretty thrilled when this began to happen.
Marketing on social media can yield instant results but it's absolutely phenomenal for positioning yourself in the long-term! It's similar to planting seeds within the community and getting into every nook-and-cranny possible. If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat.
Perhaps the greatest goldmine that I discovered for chiropractic marketing and other forms of marketing is online video submission. When you make and upload online videos, it's a simple and easy thing you can do that yields huge results in your chiropractic practice and its popularity in your community. There are a couple tricks to learn though, like how to properly compress your video through Windows Movie Maker or iMovie. It's vital that you do this before trying to upload to YouTube or video sharing sites.
Videos get indexed extremely well by search engines, if you understand basic and advanced optimization strategies. I've been able to drive massive amounts of highly-targeted visitors to my website with video, which has basically made me a local celebrity. In conjunction, I've been able to bring in many new patients that have seen my direct response videos. They feel like they know me before they ever step into my office. They are able to follow me on my channels to get new health information, as I overwhelm them with consistent value and not spam-based advertisement.
There has never been a better time to begin to learn chiropractic video marketing for your practice. In fact, did you know that over 50% of all online content today is video? More and more folks turn to and search the internet every day for solutions to their aches and pains. If they begin to see you blanket the search engines, this will build social proof just by the sheer number of listings and videos that you have. You can be your own PR machine and untouchable by the competition.
Take people on a journey with you through your office and in many different locations. I always bring my video camera and tripod with me wherever I go because I never know when I'm going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I've shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.
It's important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There's no need to outsource your videos because it will cost a lot of money and it's so easy to do yourself.
Make sure you're relaxed and having a good time while making these videos. You want to present yourself as being the warm, professional, and friendly person that you are. That way, people will feel like they know you, and they'll want to stop in to your office and utilize your services.
You truly do need a good chiropractic coach that understands the current marketing climate, and how modern technology and communications function for chiropractors today. Find a coach that specializes in chiropractic marketing utilizing web 2.0 and social media sharing sites. There's no use finding someone who specializes in anything else. Once you find the right mentor, fasten your seat belt because your practice is about to explode on the internet! - 15254
About the Author:
Own the first page of Google and get loads of New Patients with easy video chiropractic marketing. Go to the website http://DCincome.com and see why social media is taking the industry by storm! Learn from the Original social media marketing expert.
