Typically, about eighty percent of my workday is devoted to website promotion. Sometimes, it occupies my whole day.
I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.
To get the kind of results you want from your article marketing efforts, keep these things in mind.
1. Your article titles are critical. Without a good title, nobody will even consider running an article on their site.
2. Do not write too formally or you will risk sounding stilted. But, avoid slang, especially if the nature of your website is such that you need to be taken seriously.
3. Respect your readers' time. Be clear and concise.
4. Do not limit yourself to writing articles on the subject(s) of the websites(s) you are trying to promote. If you do, there are article directories and websites on which you will never be published.
5. Craft your author's box copy carefully. Be certain that your website links are embedded in your best keywords. Most of my sites are on higher education, so my links are embedded in terms like "online degrees", "online colleges", "scholarships" and other terms for which I would like my sites to rank well.
6. Never submit a first draft. Do at least one second draft, even if you only find a few phrases you can improve. Then, proofread very carefully.
As you have probably heard many times, content is king. But even the best content will not, by itself, bring traffic to your site. Article marketing, done well, will. - 15254
I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.
To get the kind of results you want from your article marketing efforts, keep these things in mind.
1. Your article titles are critical. Without a good title, nobody will even consider running an article on their site.
2. Do not write too formally or you will risk sounding stilted. But, avoid slang, especially if the nature of your website is such that you need to be taken seriously.
3. Respect your readers' time. Be clear and concise.
4. Do not limit yourself to writing articles on the subject(s) of the websites(s) you are trying to promote. If you do, there are article directories and websites on which you will never be published.
5. Craft your author's box copy carefully. Be certain that your website links are embedded in your best keywords. Most of my sites are on higher education, so my links are embedded in terms like "online degrees", "online colleges", "scholarships" and other terms for which I would like my sites to rank well.
6. Never submit a first draft. Do at least one second draft, even if you only find a few phrases you can improve. Then, proofread very carefully.
As you have probably heard many times, content is king. But even the best content will not, by itself, bring traffic to your site. Article marketing, done well, will. - 15254
About the Author:
Daniel Z. Kane's long career in education has included stints in secondary schools, colleges, and graduate schools. His websites list online degree programs and scholarship resources available to students enrolled in online degree programs.
