Commenting on blogs, forums and online communities is one of the best ways to generate leads for your business. You can build a lot of back links for your website by being active in these forums and communities; even though a lot of these links will be ignored by search engines, these links will give potential customers many different ways to make their way to your website.
One of the questions that I'm often asked is "Should I do both pay per click advertising and search engine optimisation, even though I'm already ranking well in the free search engines?" Well, my answer to this is normally "Yes", for a couple of reasons.
The first reason is that, if you're doing pay per click at the same time in ranking well in the free search engines, your website gets to occupy more spaces on the page of search engine results. So what you find is that, by occupying more spaces, you do get incremental traffic and incremental conversions. Yes, you have to pay for it, but it works itself out at the end. The second good reason to maintain both pay per click and search engine optimisation is that search engine optimisation allows you to rank well potentially for certain phrases. But, it's actually very hard to rank very well for multitude of phrases at the same time. With pay per click, you can actually specify which phrases you want to appear for in the search engines. Pay per click gives you a lot more breadth in the search engines and allows you to generate incremental conversions and create incremental profit.
Unless you've been living under a rock for the past few years, you are well aware that a blog is a type of online journal. Maintaining a blog has a few advantages, one of the biggest is that you can use this virtual soapbox to establish yourself as an expert in your niche and build your brand. A lot of bloggers have managed to leverage this platform into becoming dominant players in their field. It takes some hard work and you'll need a long term strategy to succeed at this, but blogging can be very powerful at generating leads and income for your business.
Another good tactic is to use your blog for Long Tail SEO, which is SEO based on a larger number of specific search terms which are heavily used. Something a lot of website owners are unaware of is that very few searches using Google are performed using what they may think are the biggest keywords for their market.
So as a site owner, what does all of this mean for you? Your site will start coming up higher in search engine rankings for several different search terms, giving you a lot of extra traffic. This traffic can add up over time. If you do have a blog, how can you possibly come up with all of the content that you'll need? There are a couple of ways to make this a possibility:
1. Hire Someone To Write It For You. There are many places where you can find freelance writers to come up with your content, including Guru.com and Elance.com. If your aim is to become influential in your niche, you may have to rework the content which these writers produce for you. You can also be very specific in what your criteria for the work they produce for you are.
2. Recycle Content. Recycle other contents such as newsletter articles, brochure content, other email documentation, or other types of contents that exists in your organisation but are not published widely. By doing this basically you're leveraging existing content to reach a wider audience and basically get more bang for your buck for the content you've already generated.
Blogging can provide website owners with a great means of traffic generation, as long as they have a plan for the future of their website or business and are willing to stick with it. You can learn more about using blogging effectively at becomeablogger.com, which offers a series of how-to videos. Another good resource to use is entrepreneurs-journey.com by Yaro Starak, and Yaro is one of Australia's, if not the world's, most famous experts on blogging as a business tool.
One of the questions that I'm often asked is "Should I do both pay per click advertising and search engine optimisation, even though I'm already ranking well in the free search engines?" Well, my answer to this is normally "Yes", for a couple of reasons.
The first reason is that, if you're doing pay per click at the same time in ranking well in the free search engines, your website gets to occupy more spaces on the page of search engine results. So what you find is that, by occupying more spaces, you do get incremental traffic and incremental conversions. Yes, you have to pay for it, but it works itself out at the end. The second good reason to maintain both pay per click and search engine optimisation is that search engine optimisation allows you to rank well potentially for certain phrases. But, it's actually very hard to rank very well for multitude of phrases at the same time. With pay per click, you can actually specify which phrases you want to appear for in the search engines. Pay per click gives you a lot more breadth in the search engines and allows you to generate incremental conversions and create incremental profit.
Unless you've been living under a rock for the past few years, you are well aware that a blog is a type of online journal. Maintaining a blog has a few advantages, one of the biggest is that you can use this virtual soapbox to establish yourself as an expert in your niche and build your brand. A lot of bloggers have managed to leverage this platform into becoming dominant players in their field. It takes some hard work and you'll need a long term strategy to succeed at this, but blogging can be very powerful at generating leads and income for your business.
Another good tactic is to use your blog for Long Tail SEO, which is SEO based on a larger number of specific search terms which are heavily used. Something a lot of website owners are unaware of is that very few searches using Google are performed using what they may think are the biggest keywords for their market.
So as a site owner, what does all of this mean for you? Your site will start coming up higher in search engine rankings for several different search terms, giving you a lot of extra traffic. This traffic can add up over time. If you do have a blog, how can you possibly come up with all of the content that you'll need? There are a couple of ways to make this a possibility:
1. Hire Someone To Write It For You. There are many places where you can find freelance writers to come up with your content, including Guru.com and Elance.com. If your aim is to become influential in your niche, you may have to rework the content which these writers produce for you. You can also be very specific in what your criteria for the work they produce for you are.
2. Recycle Content. Recycle other contents such as newsletter articles, brochure content, other email documentation, or other types of contents that exists in your organisation but are not published widely. By doing this basically you're leveraging existing content to reach a wider audience and basically get more bang for your buck for the content you've already generated.
Blogging can provide website owners with a great means of traffic generation, as long as they have a plan for the future of their website or business and are willing to stick with it. You can learn more about using blogging effectively at becomeablogger.com, which offers a series of how-to videos. Another good resource to use is entrepreneurs-journey.com by Yaro Starak, and Yaro is one of Australia's, if not the world's, most famous experts on blogging as a business tool.
About the Author:
Author: David B. Ascot knows how to increase your sales lead generation numbers and you will discover the value of profitable online lead generation.
