Putting together an e-mail list does not come easily. If you have a list of hundreds or hopefully even thousands of names, congratulations. Without doubt, achieving this goal did not come easily, but at least now you know that you have a primed list of prospect who are ready and willing to start buying your product.
So what happens next? Writing an e-mail follow-up or a broadcast message to your e-mail list might seem like an easy thing to do when, in fact, it can be way more intimidating than putting the list together in the first place.
After all, the last thing you want to accomplish with your message is to offend your prospects by taking the wrong approach or by inserting even one line that they may perceive as marginally offensive. Once this happens and your prospects start clicking the dreaded "unsubscribe" link instead of your product link, then all of that hard list-building work will have been for nothing.
One strategy that Responsive Tutorials teach in their E-Mail Marketing course is to switch between "content" and "marketing" when sending out your messages. This only will not only improve conversion rates, but will help in building trust and loyalty with your list.
To illustrate, consider sending out a content message that provides value to your list. No marketing links. No pitching. Just pure value. Not only will you strengthen your relationship and increase trust, but if the next message promotes a product (especially if the product has relevance to your last e-mail), you will find that you will improve conversion rates. But what counts even more is that alternating between content and marketing will deter your marketing list from hitting the unsubscribe link.
With more and more e-mail getting dumped into inboxes these days, there is another important lesson we need to learn: How to get your marketing list to not only open your e-mail when there are so many others there clamoring for attention, but to look forward to your messages! In other words, writing an effective e-mail is just the starting line. Other topics in the Responsive Tutorials course include proper formatting for your message so that your readers will take action, effective subject lines, and brainstorming. The end goal: to turn those readers into steady buyers.
For $47, Responsive Tutorials gives you 48 minutes of video tutorials. As a video, the content is easily manageable and a lot simpler to follow than instructions in an e-book. Overall, the eight videos are just long enough without being overwhelming or boring with each having a specific focus. As a bonus, Responsive is offering a copy of Search Engine Optimization Made Easy by Brad Callen, a well-known and respective producer of marketing material. According to Responsive's website, the e-book is worth nearly twice the amount of the tutorials alone, but since it is a bonus we haven't reviewed the book. - 15254
So what happens next? Writing an e-mail follow-up or a broadcast message to your e-mail list might seem like an easy thing to do when, in fact, it can be way more intimidating than putting the list together in the first place.
After all, the last thing you want to accomplish with your message is to offend your prospects by taking the wrong approach or by inserting even one line that they may perceive as marginally offensive. Once this happens and your prospects start clicking the dreaded "unsubscribe" link instead of your product link, then all of that hard list-building work will have been for nothing.
One strategy that Responsive Tutorials teach in their E-Mail Marketing course is to switch between "content" and "marketing" when sending out your messages. This only will not only improve conversion rates, but will help in building trust and loyalty with your list.
To illustrate, consider sending out a content message that provides value to your list. No marketing links. No pitching. Just pure value. Not only will you strengthen your relationship and increase trust, but if the next message promotes a product (especially if the product has relevance to your last e-mail), you will find that you will improve conversion rates. But what counts even more is that alternating between content and marketing will deter your marketing list from hitting the unsubscribe link.
With more and more e-mail getting dumped into inboxes these days, there is another important lesson we need to learn: How to get your marketing list to not only open your e-mail when there are so many others there clamoring for attention, but to look forward to your messages! In other words, writing an effective e-mail is just the starting line. Other topics in the Responsive Tutorials course include proper formatting for your message so that your readers will take action, effective subject lines, and brainstorming. The end goal: to turn those readers into steady buyers.
For $47, Responsive Tutorials gives you 48 minutes of video tutorials. As a video, the content is easily manageable and a lot simpler to follow than instructions in an e-book. Overall, the eight videos are just long enough without being overwhelming or boring with each having a specific focus. As a bonus, Responsive is offering a copy of Search Engine Optimization Made Easy by Brad Callen, a well-known and respective producer of marketing material. According to Responsive's website, the e-book is worth nearly twice the amount of the tutorials alone, but since it is a bonus we haven't reviewed the book. - 15254
About the Author:
Chris provides product reviews for Quote Stork. Don't forget to visit Responsive Tutorials website for E-Mail Marketing Video Tutorials.
