We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content - this is called Video SEO or video search engine optimization.
1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you've uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.
2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word "video" in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word "video in your title, description, meta tags, and any other on-page text that you include with your video.
3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend's blogs.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.
6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.
7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.
8) Try to keep one video per page and put all video pages into the same directory or folder.
Beside the above mentioned points there are few more points relevant for the optimization:
9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.
10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act. - 15254
1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you've uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.
2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word "video" in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word "video in your title, description, meta tags, and any other on-page text that you include with your video.
3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend's blogs.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.
6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.
7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.
8) Try to keep one video per page and put all video pages into the same directory or folder.
Beside the above mentioned points there are few more points relevant for the optimization:
9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.
10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act. - 15254
About the Author:
If you want to learn even more about how to optimize online video content, we suggest that you visit ReelSEO.com. ReelSEO is focused on offering expert tips, tutorials, and advice onOptimizing Videos for Search Engines. For a list of articles and resources about SEO for Video, visit ReelSEO.com
