For all of us who are involved in the internet marketing business, generating quality leads is our biggest hurdle. We could have the best deal out there and the coolest looking website but if we are not attracting visitors to that site, then it's all for nothing.
Video marketing has proved to be successful for many people.
There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It's very easy to use and it's also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is 'king' when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.
When getting ready to record a video, I recommend that you double check your settings, especially for the lighting. You might have to close or open the blinds in your room or put on a light or two. You want the viewers to be able to see your face clearly.
It is a good idea to have your website superimposed on your video every minute or so. You will do this during the edit stage. It can be done in both Windows MovieMaker and YouTube. Some think that as long as their website is shown on the YouTube page, that is good enough. However, if someone likes your video and forwards it to someone else, that person will have no way of connecting with you. If you put out a great video and it goes viral, then think of all that potential business you have just lost.
When it comes to putting your website address on your YouTube page, I have one little tip. Make sure that it is the first thing you type into your information box. Put in the full address with the http://. It will then be highlighted in blue and will make it very easy for people to click on. Some people have typed it in at the end in their information box, and as YouTube only shows the first line or two of that information, unless the person clicks on 'more info' they will not automatically see the address.
There are many who have been in network marketing for quite a while, who have yet to put a video up on YouTube. They don't feel comfortable about it. My best advice to them is practice, practice, practice! The great thing about the webcams is that you can record the video, watch it yourself right away, take notes about how to improve it and then immediately erase it and try again. You can do this over and over until you feel comfortable about the process. Just imagine that you were talking one on one with your best friend. Smile, laugh and be yourself. When you are happy with the final product, then go ahead and upload it to YouTube.
Dress with your target audience in mind. One mistake I made initially was that I would not do this for my practice videos and then when I produced one that I was happy with, I had to do it over again because I was not dressed appropriately. So even for your practice videos be presentable. It might just be your 'winning' video. Don't forget to come right out and ask your viewer to take action. You want them to visit your website, so just tell them to do that and give them an idea of what they will receive by doing so.
Now that you have a video up on YouTube, it's important that you maximize the effectiveness of it. The way you do this is by posting your video to other sites, such as MySpace or FaceBook and also blogging about it. You need these inter-connections for the search engines to move you up in the ratings.
Have fun creating your videos and building your business at the same time. - 15254
Video marketing has proved to be successful for many people.
There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It's very easy to use and it's also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is 'king' when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.
When getting ready to record a video, I recommend that you double check your settings, especially for the lighting. You might have to close or open the blinds in your room or put on a light or two. You want the viewers to be able to see your face clearly.
It is a good idea to have your website superimposed on your video every minute or so. You will do this during the edit stage. It can be done in both Windows MovieMaker and YouTube. Some think that as long as their website is shown on the YouTube page, that is good enough. However, if someone likes your video and forwards it to someone else, that person will have no way of connecting with you. If you put out a great video and it goes viral, then think of all that potential business you have just lost.
When it comes to putting your website address on your YouTube page, I have one little tip. Make sure that it is the first thing you type into your information box. Put in the full address with the http://. It will then be highlighted in blue and will make it very easy for people to click on. Some people have typed it in at the end in their information box, and as YouTube only shows the first line or two of that information, unless the person clicks on 'more info' they will not automatically see the address.
There are many who have been in network marketing for quite a while, who have yet to put a video up on YouTube. They don't feel comfortable about it. My best advice to them is practice, practice, practice! The great thing about the webcams is that you can record the video, watch it yourself right away, take notes about how to improve it and then immediately erase it and try again. You can do this over and over until you feel comfortable about the process. Just imagine that you were talking one on one with your best friend. Smile, laugh and be yourself. When you are happy with the final product, then go ahead and upload it to YouTube.
Dress with your target audience in mind. One mistake I made initially was that I would not do this for my practice videos and then when I produced one that I was happy with, I had to do it over again because I was not dressed appropriately. So even for your practice videos be presentable. It might just be your 'winning' video. Don't forget to come right out and ask your viewer to take action. You want them to visit your website, so just tell them to do that and give them an idea of what they will receive by doing so.
Now that you have a video up on YouTube, it's important that you maximize the effectiveness of it. The way you do this is by posting your video to other sites, such as MySpace or FaceBook and also blogging about it. You need these inter-connections for the search engines to move you up in the ratings.
Have fun creating your videos and building your business at the same time. - 15254
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant and Master Herbalist. She is currently a Business and Health Coach and runs her own internet marketing business from her residence on Vancouver Island. Jan invites you to learn more about her at YouTube.com/1jinny.
