I believe one of the best copywriters who ever lived was Gary Halbert. He wrote some of the most profitable letters and space ads on history. And, on top of all that, he was a fantastic teacher of copywriting as well.
A great lesson Gary taught was how to use winning advertising and business models. Instead of creating your own from scratch. Pretend you decide to write a special report on horse racing.
What's the best course of action?
Would it be a good idea to get a degree in a health and fitness field? Would it be a good idea to take years to study the subject? Would it be a good idea to find the best health and fitness product? No. An easier strategy exists to get your hands on the best health and fitness information available. And you won't have to do all the work on your own.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
Easy does it best.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
The technical term for this copywriting technique is called... swiping. And boy does it ever work! Gary even held an entire seminar on copywriting. The bulk of that seminar focused on how to swipe blockbuster ads ethically and legally.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
Do that and you'll experience these benefits...
** Thing's like writer's block will no longer plague you. Everything you need to begin writing a great ad will be there in the swipe. Blundering your way through thinking about what to write won't be a problem either. The swipe contains everything you need.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
The moral of the story is: start swiping. - 15254
A great lesson Gary taught was how to use winning advertising and business models. Instead of creating your own from scratch. Pretend you decide to write a special report on horse racing.
What's the best course of action?
Would it be a good idea to get a degree in a health and fitness field? Would it be a good idea to take years to study the subject? Would it be a good idea to find the best health and fitness product? No. An easier strategy exists to get your hands on the best health and fitness information available. And you won't have to do all the work on your own.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
Easy does it best.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
The technical term for this copywriting technique is called... swiping. And boy does it ever work! Gary even held an entire seminar on copywriting. The bulk of that seminar focused on how to swipe blockbuster ads ethically and legally.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
Do that and you'll experience these benefits...
** Thing's like writer's block will no longer plague you. Everything you need to begin writing a great ad will be there in the swipe. Blundering your way through thinking about what to write won't be a problem either. The swipe contains everything you need.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
The moral of the story is: start swiping. - 15254
About the Author:
Learn How To Write Ads that make money plus other stealth marketing secrets when going to www.JohnAnghelache.com.
