During my 25 years as an Editor I saw some shocking press releases that immediately got rejected. Do your efforts make these five deadly mistakes or are you one of the 5% that succeed?
Nothing but a sales pitch - This in my mind is the worst offence as the last thing I wanted to see as an Editor was a sales or marketing pitch masquerading as a news story. Its trying to cheat the system and results in immediate rejection of that release " and probably every future one you submit as well.
Left to the wrong people - I hate press releases that are written by public relations people as they usually have one thing in common " they know so little about the product or service that theyre announcing that it shows. Their words are based on the briefest of meetings with the people who know and care passionately about the new launch and then suck out all that passion and replace it with a we know best attitude. This phenomenon is so much worse if youre a small company hiring a 3rd party PR company. The result is a press release that will disappoint those who commissioned it and those who read it.
Put off doing it " Some dont realise that a press release is both one of the best forms of web marketing but also one of the most cost effective and dont do a release even though they may have a great story to tell. The most common reason for this is that they think that a press release is just for the big corporations with large PR departments.
Spend a fortune for nothing - Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.
Bend the truth - No matter how tempting it may be you must never bend the truth to make a better story for your press release. Nor should you copy or plagiarise as you will be found out find that publicity harder to handle. - 15254
Nothing but a sales pitch - This in my mind is the worst offence as the last thing I wanted to see as an Editor was a sales or marketing pitch masquerading as a news story. Its trying to cheat the system and results in immediate rejection of that release " and probably every future one you submit as well.
Left to the wrong people - I hate press releases that are written by public relations people as they usually have one thing in common " they know so little about the product or service that theyre announcing that it shows. Their words are based on the briefest of meetings with the people who know and care passionately about the new launch and then suck out all that passion and replace it with a we know best attitude. This phenomenon is so much worse if youre a small company hiring a 3rd party PR company. The result is a press release that will disappoint those who commissioned it and those who read it.
Put off doing it " Some dont realise that a press release is both one of the best forms of web marketing but also one of the most cost effective and dont do a release even though they may have a great story to tell. The most common reason for this is that they think that a press release is just for the big corporations with large PR departments.
Spend a fortune for nothing - Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.
Bend the truth - No matter how tempting it may be you must never bend the truth to make a better story for your press release. Nor should you copy or plagiarise as you will be found out find that publicity harder to handle. - 15254
About the Author:
I have a unique insight into press releases as I would trash95% of them when I was a magazine Editor. Now I have launched the Press Release Video Course to show you how to create powerful and effective press releasesand the Free Press Release Distribution Software help your distribute your release to 10 sites for zero cost!!
