Saturday, February 28, 2009

How to get the most from your custom presentation folders

By Chris Higgins

Custom presentation folders present a professional image and promote your business. To make sure you get the most for your money when ordering custom presentation folders, keep these five tips in mind.

Begin with the size. When ordering a custom presentation folder you can get any size you want, so think about what size works best for your application. A standard 9 x 12 folder might work but perhaps a mini or half size folder works better or maybe you need a larger legal size presentation folder, or even a three panel folder. The key questions are how do you plan on using the folder and what size folder works best for your customers.

Get the right number of pockets. Do you need two pockets or is a single pocket enough, for that matter maybe you need three pockets in which case a tri-fold presentation folder may be the way to go. Think about what you plan to put in the folder and how the customer may use it, if a single pocket is enough then the cost should be less, a single pocket means less material and less material means less cost.

Think about what goes inside. Again it's important to think about how the folder will be used, the last thing you want is to invest in a professional presentation folder to enhance your image, only to have the contents fit improperly and ruin the presentation. Think about expanding pockets or even box pockets if you plan to put a lot of material in the folder. Another option is a spine so the folder expands at the spine as additional material is added.

Pick a paper that matches the image you're trying to create. There are infinite paper choices, not only in color and texture but also thickness. If your custom presentation folder is an extension of some existing marketing material then the easy choice is to use a matching paper stock. if your trying to create something new or go in a different direction then the number of paper choices is almost infinite.

Unless your goal is to change your image or create a sub brand it's important to match your existing marketing material. A custom presentation folder is a marketing piece designed to enhance brand awareness and remind customers and prospects of who you are and what you do. While it may be tempting to create something new it may not do the job it's designed for which is to increase the existing brand awareness for your company.

A custom presentation folder should present the best image of your company and be something you're proud to hand out to clients. use this information to make sure you get the best value for your money when investing in a custom presentation folder. - 15254

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