Offline traffic generation is something which a lot of businesses with a website, especially web based businesses pass by. There are many methods of offline traffic generation which can be very effective. Your business can use print ads, television and radio to bring in more traffic to your website.
It is of course more expensive than advertising online, but if you have the right product or service, it can work well for your business. Offline traffic generation is a good supplement to online advertising campaigns.
We recently worked with a client here in Sydney who is in the pest control business. They use ads in the Yellow Pages; a full page ad, in fact. Now we've added at the bottom of this ad an invitation to the reader to visit their website and download a free termite control report.
Basically, if users don't call the company just based on the ad, there's a second chance to actually get their contact details on the website and use that follow-up sequence to convert them, especially for a relatively expensive and complex service delivery, such as termite control.
So basically, the overview of the process we use is to generate attention and interest, your aim is to drive traffic to your website with a carrot such as a free report or white paper. By doing this, you can capture their contact details and email address and then deliver the information and start to educate and qualify your audience using auto-responders and other types of strategies. When you do this you'll actually de-qualify the people who are not appropriate for your product and service, while making the people who are much more likely to inquire with you. So what you end up with are much more qualified inquiries and sales-ready leads.
If yours is a retail business, then this technique will also let you capture names for use in your newsletters or any sort of regular offers which your business provides. One example of a retailer doing this is Borders. Also, I have to note here that my local shoe store has an invitation to sign up for their online newsletter printed on each sales receipt. It costs them really nothing to do this, but brings in a lot of leads for their business. Offline marketing offers a lot of opportunities to build your business this way.
Name Capture and Follow Up
Using name capture and follow up involves asking for your prospective customer's contact information so that you can contact them later with other information. This is one of the very best methods of lead generation. If you can get a prospect's attention, you will find yourself with many more leads that are ready to buy from you.
This also works as a conversion strategy, since these visitors will be people who are interested in buying your product or service. This traffic generation strategy can bring in a lot of repeat visitors to your site. - 15254
It is of course more expensive than advertising online, but if you have the right product or service, it can work well for your business. Offline traffic generation is a good supplement to online advertising campaigns.
We recently worked with a client here in Sydney who is in the pest control business. They use ads in the Yellow Pages; a full page ad, in fact. Now we've added at the bottom of this ad an invitation to the reader to visit their website and download a free termite control report.
Basically, if users don't call the company just based on the ad, there's a second chance to actually get their contact details on the website and use that follow-up sequence to convert them, especially for a relatively expensive and complex service delivery, such as termite control.
So basically, the overview of the process we use is to generate attention and interest, your aim is to drive traffic to your website with a carrot such as a free report or white paper. By doing this, you can capture their contact details and email address and then deliver the information and start to educate and qualify your audience using auto-responders and other types of strategies. When you do this you'll actually de-qualify the people who are not appropriate for your product and service, while making the people who are much more likely to inquire with you. So what you end up with are much more qualified inquiries and sales-ready leads.
If yours is a retail business, then this technique will also let you capture names for use in your newsletters or any sort of regular offers which your business provides. One example of a retailer doing this is Borders. Also, I have to note here that my local shoe store has an invitation to sign up for their online newsletter printed on each sales receipt. It costs them really nothing to do this, but brings in a lot of leads for their business. Offline marketing offers a lot of opportunities to build your business this way.
Name Capture and Follow Up
Using name capture and follow up involves asking for your prospective customer's contact information so that you can contact them later with other information. This is one of the very best methods of lead generation. If you can get a prospect's attention, you will find yourself with many more leads that are ready to buy from you.
This also works as a conversion strategy, since these visitors will be people who are interested in buying your product or service. This traffic generation strategy can bring in a lot of repeat visitors to your site. - 15254
About the Author:
Author: David B. Ascot can get you sales lead generation success and you will achieve more qualified prospects from online lead generation.
