Wednesday, October 1, 2008

A Toll-Free Number Turns "Small" Into "Big

By Christopher Fitch

A lot of start-up small businesses that we see have a "David versus Goliath" attitude. They invest a lot of energy, thought, focus, and funds into their venture; they can take on the world, the big bad corporations that they see as their biggest challenge. They have the know-how, the right approach, the customer-focus, they have everything needed to really succeed. But after a few slow months, these entrepreneurs lose steam. In many cases, we hear complaints that they just couldn't compete with the "big guns." Nonsense!

Small businesses have an immediate and impressive edge over large companies. Financially, small businesses do not have the burden of heavy expenses; the savings on management salaries alone should be inspirational! Beyond that, small business owners and entrepreneurs not only have the right attitude toward customer service, but they have the means to deliver. After all, they don't have the big bureaucracy to contend with. In saying that, small businesses and entrepreneurs typically don't have the same deep pockets as large corporations, but they don't need to. Small businesses can benefit handsomely from the inefficiencies of large corporations. So why haven't they?

In more cases than not, small businesses project the presence of a small company. While the customer experience might be exponentially better than that provided by the Big competitor, how can someone with a small presence attract a customer in the first place? After all, a customer looking to spend money on a product or service that is offered by a company whose phone number is 1-800-BUY-OURS will have a much easier time locating the bigger competitor. As a result, this business gets sourced to the bigger company. So how can the small business or entrepreneur compete with a Big Presence Almighty Corporation? There are several ways that we recommend to Build Presence, but the one item that is too often ignored is the toll-free number! Imagine that.

A toll-free number allows the smallest of small businesses to look big. Picture a prospect who needs your services and all this prospect can consult is a phone book. Who would you choose, the small company with the local phone number, or the company with a local number AND a toll-free number? Of course, a toll-free number doesn't differentiate between great service and plain old good service, but you can't blame the customer for picking the business with the toll-free number. This enables the customer, who is always busy, to obtain service while out of town or away. Sure, the customer buys locally, but she will expect service globally! Give that some thought.

One of the nice things with a toll-free number is that it won't balloon your expenses. With technology as it is today, you can arrange a toll-free number within a couple of minutes. Also, the best providers can have your calls routed to any phone number that you provide. That means you can receive calls while golfing, shopping or, more likely, driving from one customer location to another. No more missing calls or having to call into your voicemail only to find that you could have spoken with a prospect during down time. And forget about waiting around a call you just can't miss. A service like this can allow any small business to focus more on business development and relationship management.

The service we recommend costs $39.99 per month. For this fee, you get a no-frills solution with unlimited minutes. Calls received at your toll-free number get routed to any phone of your choosing.

Small businesses and entrepreneurs who take their mission seriously really need to consider signing up for a toll-free number. It provides you with an edge against small competitors when it comes to customer service and it puts you on a level playing field against your larger competitors... only when they call your toll-free number, they know who will answer. Suddenly, the tale of David and Goliath rings true. - 15254

About the Author: