Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer one of those questions on affiliate marketing.
Question:
I am promoting an affiliate product and have been able to refer people through my link, but no one has bought yet. What am I doing wrong?
Here's the answer:
There are a variety of things that will affect the conversion of any product. Ranging from the copy of the salesletter, how the product is placed to the call to action and the bonuses or guarantees.
One thing to keep in mind is that it often takes more than 25 clicks to any product for it to start generating sales. You really have to consider the type of traffic that is being sent to your page, because that is what will ultimately determine the number of sales.
Take this for example, if 40 cat lovers clicked a link for a dog training website, it is highly unlikely that there would be many sales. My biggest piece of advice for affiliates is to really focus on the type and quality of traffic that you are sending through your links.
Think about what the target market is for the product and make sure you are promoting to people within that market. Next, think about what would really get that market excited or interested and make sure you position the product so it does that.
* What are their biggest challenges? Frustrations?
* What are their desires?
* What does your market want? (ex. free time, more money, more influence etc.)
These are the types of questions that you want to answer because it will get you in the mind of the person you are promoting to. It helps you better position the products you are promoting and as such, the traffic you send will be much more targeted (this is assuming that you are promoting to people that are somewhat targeted for this type of offer).
Before you can really step back and figure out where you might be able to improve your promotion you have to remember it typically takes at least 100-200 clicks to find any real problems. It is at that point where you have enough data to be able to make a judgment properly.
To begin though, you always want to start with the target market and make sure you are promoting to people who would be within that market. Next, focus on how you position the product to that targeted audience.
To get more of your affiliate marketing questions answered and more, check out www.InstantBusinessAnswers.com
Question:
I am promoting an affiliate product and have been able to refer people through my link, but no one has bought yet. What am I doing wrong?
Here's the answer:
There are a variety of things that will affect the conversion of any product. Ranging from the copy of the salesletter, how the product is placed to the call to action and the bonuses or guarantees.
One thing to keep in mind is that it often takes more than 25 clicks to any product for it to start generating sales. You really have to consider the type of traffic that is being sent to your page, because that is what will ultimately determine the number of sales.
Take this for example, if 40 cat lovers clicked a link for a dog training website, it is highly unlikely that there would be many sales. My biggest piece of advice for affiliates is to really focus on the type and quality of traffic that you are sending through your links.
Think about what the target market is for the product and make sure you are promoting to people within that market. Next, think about what would really get that market excited or interested and make sure you position the product so it does that.
* What are their biggest challenges? Frustrations?
* What are their desires?
* What does your market want? (ex. free time, more money, more influence etc.)
These are the types of questions that you want to answer because it will get you in the mind of the person you are promoting to. It helps you better position the products you are promoting and as such, the traffic you send will be much more targeted (this is assuming that you are promoting to people that are somewhat targeted for this type of offer).
Before you can really step back and figure out where you might be able to improve your promotion you have to remember it typically takes at least 100-200 clicks to find any real problems. It is at that point where you have enough data to be able to make a judgment properly.
To begin though, you always want to start with the target market and make sure you are promoting to people who would be within that market. Next, focus on how you position the product to that targeted audience.
To get more of your affiliate marketing questions answered and more, check out www.InstantBusinessAnswers.com
About the Author:
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