Search Engine Optimization (or SEO for short) is a method of making a website easier to find via search engines. A lot of this has to do with the way that the content of a website is written. When properly optimized, a website, article or blog can be found easily by a web user searching for relevant words or phrases - without having to look through the literally millions of websites in the net for what they are trying to find.
Now you have a very rudimentary view of what SEO is and what it does - but what does it mean for you as a writer? This background information about search engine optimization should give you an understanding of how the placement of the kinds of words and phrases which people may be searching for online (these are called keywords and key phrases). By using terms which people are looking for, you make your content easier to find - for instance, let's say that you have written an article on the topic of fly fishing. This means that the keyword that should be targeted in this article is "fly fishing".
Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times
Will there be a single keyword used in the article, or a group of related keywords? That all depends on what the client has asked for. Remember that you are not the only person here who has to work with your client; they likely as not have clients of their own. This is something freelance writers see a lot of - there may be a set of articles which need to be written with a view to search engine optimization and come with a set of instructions. You should follow these instructions as closely as possible to ensure that the client is happy with the end product. Usually, these instructions will be very clear and require no further clarification from your client.
Sometimes when writing articles for search engine optimization, you will encounter a situation when some extra clarification is needed. In these cases, you should get in touch immediately with the client to ask for any further information which you may need - this will prevent delays in delivery of the finished article and ensure that the article you write is one which meets the needs of the client.
Now you have a very rudimentary view of what SEO is and what it does - but what does it mean for you as a writer? This background information about search engine optimization should give you an understanding of how the placement of the kinds of words and phrases which people may be searching for online (these are called keywords and key phrases). By using terms which people are looking for, you make your content easier to find - for instance, let's say that you have written an article on the topic of fly fishing. This means that the keyword that should be targeted in this article is "fly fishing".
Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times
Will there be a single keyword used in the article, or a group of related keywords? That all depends on what the client has asked for. Remember that you are not the only person here who has to work with your client; they likely as not have clients of their own. This is something freelance writers see a lot of - there may be a set of articles which need to be written with a view to search engine optimization and come with a set of instructions. You should follow these instructions as closely as possible to ensure that the client is happy with the end product. Usually, these instructions will be very clear and require no further clarification from your client.
Sometimes when writing articles for search engine optimization, you will encounter a situation when some extra clarification is needed. In these cases, you should get in touch immediately with the client to ask for any further information which you may need - this will prevent delays in delivery of the finished article and ensure that the article you write is one which meets the needs of the client.
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Before you do something online, you can check out this article on search engine optimization at joe cotroneo's blog about internet based marketing
