10. You Hired Your Nephew
So he is a electronic wiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You've heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that's about what you'll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you're missing out on potential customers and profits.
9. You Outsourced Your Work to a Near-Third-World-Country
Hiring outside of the country is often difficult and disappointing. If you caved into the idea of hiring a professional for less outside of the country you've probably found like many of my colleagues and myself included that the hassle and work you received isn't even worth it being done for free. Save yourself the stress, and hire a competent firm close to home.
8. You Used Hosting Software to Easily Build Your Own Website.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Design Sucks
If your website looks junky, how do you think your visitors think about your products, services or business. Invest in your business image, or you'll see that you'll fail fast.
6. You Created a Splash Page
Even if you think your splash page looks "cool", your providing little to no benefit to your visitors. Our studies have shown that websites with Intro or Splash Pages lose a multiple of visitors than if they didn't have Splash Page.
5. You Can Count the Number of Pages on Your Site with One Finger.
Usually in this case you have a website because you were told you needed a website. Not only is this tactic looked down upon by your users, but search engines as well. Create something of value for your visitors, design a strategy to get them to build your revenue. A one page site says, "I only did this because I had to." If you only have one page, your site is a failure.
4. Your Site Catches No Interest
If you can't catch your customers eye on any of you product, services or content, your website has no chance. There are hundreds of tactics to catch your visitors interest. For example listing benefits for your potential customers, and not features. Using catchy one liners to compel your visitors to learn more. Or giving your audience real life application. Just know that if you can't keep your audiences' attention, you lost them in a flash.
3. You Only Hired a Web Designer/Developer.
It doesn't matter how influential, beautiful or amazing your web design or development are if you have no way of getting people to your website. When budgeting out your website, make sure to appropriate sufficient funds to attract an audience to it. It is suggested that you budget enough to build your website, and hire a Internet Market to get targeted traffic to your site. You need both to succeed.
2. Your Website is Too Broad
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. You Site is Not Based On Achieving Your Website Objectives.
This is the most common issue websites have today, not converting visitors into customers/clients. Either your website doesn't have a plan on converting visitors into customers, isn't focused on it or isn't effective enough. In any way that you look at it, if you can't succeed at this, your website will fail. - 15254
So he is a electronic wiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You've heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that's about what you'll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you're missing out on potential customers and profits.
9. You Outsourced Your Work to a Near-Third-World-Country
Hiring outside of the country is often difficult and disappointing. If you caved into the idea of hiring a professional for less outside of the country you've probably found like many of my colleagues and myself included that the hassle and work you received isn't even worth it being done for free. Save yourself the stress, and hire a competent firm close to home.
8. You Used Hosting Software to Easily Build Your Own Website.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Design Sucks
If your website looks junky, how do you think your visitors think about your products, services or business. Invest in your business image, or you'll see that you'll fail fast.
6. You Created a Splash Page
Even if you think your splash page looks "cool", your providing little to no benefit to your visitors. Our studies have shown that websites with Intro or Splash Pages lose a multiple of visitors than if they didn't have Splash Page.
5. You Can Count the Number of Pages on Your Site with One Finger.
Usually in this case you have a website because you were told you needed a website. Not only is this tactic looked down upon by your users, but search engines as well. Create something of value for your visitors, design a strategy to get them to build your revenue. A one page site says, "I only did this because I had to." If you only have one page, your site is a failure.
4. Your Site Catches No Interest
If you can't catch your customers eye on any of you product, services or content, your website has no chance. There are hundreds of tactics to catch your visitors interest. For example listing benefits for your potential customers, and not features. Using catchy one liners to compel your visitors to learn more. Or giving your audience real life application. Just know that if you can't keep your audiences' attention, you lost them in a flash.
3. You Only Hired a Web Designer/Developer.
It doesn't matter how influential, beautiful or amazing your web design or development are if you have no way of getting people to your website. When budgeting out your website, make sure to appropriate sufficient funds to attract an audience to it. It is suggested that you budget enough to build your website, and hire a Internet Market to get targeted traffic to your site. You need both to succeed.
2. Your Website is Too Broad
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. You Site is Not Based On Achieving Your Website Objectives.
This is the most common issue websites have today, not converting visitors into customers/clients. Either your website doesn't have a plan on converting visitors into customers, isn't focused on it or isn't effective enough. In any way that you look at it, if you can't succeed at this, your website will fail. - 15254
About the Author:
Writer, Speaker and Expert Website Designer and Internet Marketer, Matthew Henage, is a leading expert in building successful websites. Henage is the CEO of Utah website design firm, Superior Design Inc., a leading website design firm in Utah.
