Saturday, December 20, 2008

Chiropractic Marketing - How to Beat the Current Recession

By Matthew Loop, DC

I have trouble believing that it's been a whole 3 years since I brought the power of Web 2.0 marketing and social media to the chiropractic profession. After humbly beginning to market on sites like YouTube, and Facebook, my success has grown to countless social media outlets all over the internet. The growth of the Web 2.0 boom could almost be labeled as faster than an online virus expanding for 3 solid years. The internet and communications are continuing to change with every passing second, and this expansion has the ability to expand your chiropractic practice with equal force and intensity. Not only that; the potential for earning multiple forms of income, simultaneously, is amazing.

There was once a time when chiropractors paid ungodly amounts of money on marketing and advertising. Actually, chiropractors are still doing that. But the difference is that those tactics do not work in this age. In fact, they're a huge waste of money and chiropractors are suffering because of it. When you step into the present and embrace the methods that are working today, you're giving your practice a chance to survive and even thrive in these difficult times.

Even though times are really rough, there are people out there who are making phenomenal amounts of money, because they know where to do it! The internet and Web 2.0 are the goldmine at the end of the rainbow, and so few people in the chiropractic business are even looking there for it! Are you going to try, or stay behind in the rain?

Here are some of the sites that are helping me reach higher levels of success each day. I suggest you give them a try, and see the magic they can work for your chiropractic practice. The Web 2.0 powerhouses include YouTube.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Twitter.com, Myspace.com, Free-Press-Release.com, Wordpress.com, Photobucket.com, Furl.com, and eHow.com. Give them a try, and you won't be disappointed.

There are actually more than a few hundred sites that can provide this same powerful marketing magic, but for the sake of time, here were just a few. When you're starting this new marketing strategy, it's vitally important to have a clear plan of implementation and an exceptional knowledge of what you're getting into. But, as a practicing chiropractor, you don't need to do this yourself. That's not your job and expertise! You can outsource this task to someone with knowledge and experience to do it for you.

These tools are easy to learn when you have the right teacher, and anyone can get the hang of it. When you are coachable, you can exponentially increase your chances of success today and in the future with this free chiropractic marketing.

You can even make your practice an online money-maker with Web 2.0 social media. There's nothing that beats getting-up in the morning and knowing that Web 2.0 has been working for you throughout the night, making more money and connections. Sometimes it seems like a dream that business can happen so effortlessly and successfully, but there are other chiropractors who are living this dream, so I know it's a reality.

When you create other forms of income while marketing your practice online, you make your practice entirely recession-proof; nothing can stop you. You need to be courageous and an innovator to do this. You have to think out of the box and ride the wave of the future.

Concentrate on providing a large amount of value to your existing and potential patients on the web. This medium allows you to put yourself in front of a local and global audience eager to hear what you have to say. Don't fret, you are an expert in your own right. Trust me, you have plenty to talk about even though you might not see it yet. You could take a specific aspect of your chiropractic practice (nutrition, personal injury, back-pain, etc...) and develop a YouTube video channel around it with a series of weekly videos, as an example.

Be one of the innovators who are achieving unbelievable success online with Web 2.0. You can simultaneously make multiple avenues of streaming income that only add to the power of your practice. - 15254

About the Author: