Some time ago I was asked a very interesting question: "It is very difficult to find online JV partners and affiliates for my business. My business is mainly offline. Can you give me some ideas what to do?" Many people ask this question and because of that I think it is best if I share my answer with them. That's why I wrote this article.
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
If this initiative works, your partner will soon see that the opportunities for online marketing are great and most likely he or she will be interested in establishing a joint venture, or at least an affiliate program with you. - 15254
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
If this initiative works, your partner will soon see that the opportunities for online marketing are great and most likely he or she will be interested in establishing a joint venture, or at least an affiliate program with you. - 15254
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