The fact that you are wondering which type of advertising is better leads me to believe that you understand marketing is clearly the life blood of your online business. The large majority of your time should be spent advertising and promoting in some form or another. Let's talk about which is better between paid vs free marketing methods.
Just so that we are clear, I don't believe in free advertising. It's not that you can't advertise your business without pulling out your credit card but you can't advertise without paying a price. It's either time or money and ultimately both have a price you'll have to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
There are upsides and downsides to any form of advertising that you do which is why your main focus should be on effectiveness. By this I mean it must work and produce the desired result. Advertising for advertising sake is a recipe for disaster and will leave you burned out and broke.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to automated (paid) advertising I recommend starting small and gradually building up to larger marketing campaigns. This allows you to test the waters and improve your conversion ratios as you go. This will also allow you to accomplish other things in your business while your advertising consistently runs in the background.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
When all is said and done I suggest doing some research to find out which method is right for you. Trying out more than one method is fine but be careful not to become a jack of all trades and master of none. Try to become proficient and achieve results with one form of advertising before jumping to the next. Ultimately, this strategy will prove most beneficial to your long term success. - 15254
Just so that we are clear, I don't believe in free advertising. It's not that you can't advertise your business without pulling out your credit card but you can't advertise without paying a price. It's either time or money and ultimately both have a price you'll have to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
There are upsides and downsides to any form of advertising that you do which is why your main focus should be on effectiveness. By this I mean it must work and produce the desired result. Advertising for advertising sake is a recipe for disaster and will leave you burned out and broke.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to automated (paid) advertising I recommend starting small and gradually building up to larger marketing campaigns. This allows you to test the waters and improve your conversion ratios as you go. This will also allow you to accomplish other things in your business while your advertising consistently runs in the background.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
When all is said and done I suggest doing some research to find out which method is right for you. Trying out more than one method is fine but be careful not to become a jack of all trades and master of none. Try to become proficient and achieve results with one form of advertising before jumping to the next. Ultimately, this strategy will prove most beneficial to your long term success. - 15254
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